SPRING/SUMMER 2010
NURTURE ME...
Julia Smith has just returned from a trip to Athens where she was invited to show her new AW 10/11 collection 'Velocity' in a catwalk show during Athens fashion week. To see the first pictures from the show please go to the following link: http://www.patricia-styleandimage.gr/JuliaSmith/index.html
The spring/summer 2010 Julia Smith Made in Africa collection is now available to buy in the shop in Connaught village, as well as a variety of shops around the UK and internationally. Please see our stockists page for more info?
Julia Smith opened her first shop with shoe designer Joanne Stoker in 2009. The shop is full of Julia Smith dresses, jackets, accessories and all sorts including some some special one off pieces. They offer a made to order service on clothes and shoes which are all produced here in London. Watch this space as the shop will soon take on some exciting jewellery and accessory labels in conjunction with www.fashion-conscience.com
The shop is situated in one of London's hidden gems - Connaught Village. It is just a short walk from Marble Arch tube station and Hyde park. For enquiries or to join our mailing list please email us at info@juliasmithfashion.co.uk or see the village website for more info on the area itself: http://www.connaught-village.co.uk
Julia Smith and Joanne Stoker - 4 Porchester Place - London - W2 2BS - 020 7402 4758
What happened when the clothes whisperer came to the shop for one of her 'style whispering' sessions?? See some images below but click the link to see the full blog:
(Photography by Pat Lyttle)
London-based Julia Smith is a womenswear designer who cares where clothes come from. Her fashion label ‘Julia Smith' offers ‘trade-fair' fashion that does not compromise on design. In February 2009 Julia Smith showcased her new collection for A/W 2009/10 with Vauxhall Fashion Scout, which is the largest catwalk event for emerging designers at London Fashion Week.Before launching her label Julia went straight from a designer's position with Alberta Ferreti in Italy to go to Ghana to work on a new collaboration with UK high street giant Topshop, and women's co-operative Global Mamas. Julia's fabric and dress designs were printed and produced by the Global Mamas in Ghana and later sold in Topshop for Spring/summer 2007.
Since then Julia has continued to work with the batik printer in Ghana and has now formed a new co-operative in Ghana where she has her fabrics printed and dresses produced for her new commercial brand entitled ‘Julia Smith made in Africa'. The first range of the made in Africa line has been exclusively produced for Topshop and launched in the Oxford circus branch for Spring/Summer 2009. Julia has recently expanded the Made in Africa line, and it will be sold to shops around the country from March 2010. For more info please see the Made in Africa page of our website.
The Julia Smith mainline collections are made in England using only organic or sustainable fabrics that have been ethically sourced. The mainline collection covers a womenswear product range of: dresses for day and evening wear; tailoring; soft separates; and accessories using leftover fabrics.
For the Julia Smith mainline SS 2010 collection please see some images above or email us to request a look book at: sales@juliasmithfashion.co.uk
Spring/Summer 2010
‘Nurture Me..'
By Julia Smith
In her own words:
Nurture me is a collection of pieces that mix beauty with function. It is a little bizarre (good bizarre of course!) My Granny would love it.
The name refers to the soft textures next to the skin, the organic fabrics, the pastel colours contrast with bright, playful blues, shades of aubergine, magenta and golden yellow in the prints.
The reference to underwear as outerwear is about nurturing - it is the mix between feeling comfortable and secure, yet still beautiful and sexy.
Tactile fabrics: soy; bamboo; organic cotton and linen. Juxtaposed with the intriguing recycled polyester which is made from recycled plastic (PET) bottles.
The styles were initially inspired by the 1930's and 40's - when loose shapes and function were key. Without wanting to be too practical, I have contrasted this with some 1990's and my trademark 1980's references. It is, indeed, very much a clash of styles - but an interesting one.
I wanted to question the crossover between fashion as a pure style choice, and clothing that has the ability to nurture one's self.
I think that Nurture me achieves this crossover.
Follow us on twitter: http://twitter.com/greenerwithenvy
Email: sales@juliasmithfashion.co.uk
Tel: 020 7402 4758 Mob: 07949 481 419