NEWS FLASH: Julia Smith for Johari

now available at ASOS


For a truly inspirational range of clothing and a heart-warming story behind the label look no further than the new collection by Julia Smith for Johari. The collection which is hand-made in Nairobi by Johari Designs, combines the best of UK and Kenyan talent.

The capsule collection is now available to buy from the Johari boutique on Asos marketplace - simply just click on the link below:



London-based designer Julia has created a range of commercial dresses and soft separates. The inspiration for the prints in this collection comes from nature. Lightweight fabrics featuring the delicate flower and fish print combined with silhouettes inspired by the 50's and 90's, creates a playful capsule collection.


Johari Designs is a social enterprise and ethical clothing manufacturer created to give opportunities to vulnerable young adults leading to on-going employment and a positive future. The team have been trained through the Miale Apprenticeship programme which is run by independent charity, Johari Foundation. After completion of an 18 month programme in tailoring and jewellery making skills the girls are employed by Johari Designs. 100% of the profit from all sales of Johari clothing is invested in the Miale Programmes a set of community programmes which help vulnerable children in Kenya with education, social care and help with basic needs. 


Julia Smith says "Having worked with women's co-operatives in Ghana on my previous Made in Africa collection when I heard about Johari I jumped at the opportunity to be a guest designer. The Johari Design team are intuitive and skilled in their techniques. It's inspirational that these girls are being helped out of poverty and that by utilising their skills they are in turn helping others to an improved future through education. I'm honoured to be involved and I'm looking forward to increasing the Julia Smith at Johari range".


David Sibbald, Chairman of Johari Foundation says "I had heard of the Julia Smith Made in Africa range and knew that Julia would be an ideal guest designer for Johari. In the short time we have worked together Julia has produced a vibrant collection and established a great partnership with Johari. The collective design expertise of Julia and the skilled team at Johari Designs will ensure this range is a success which will in turn help children in our Miale Programmes to a better future".






 Fish top and frill skirt   Grace Dress

              RaRa Dress     Tulip Dress


London-based Julia Smith is a womenswear designer who cares where clothes come from. Her fashion label ‘Julia Smith' offers ‘trade-fair' fashion that does not compromise on design. In February 2009 Julia Smith showcased her new collection for A/W 2009/10 with Vauxhall Fashion Scout, which is the largest catwalk event for emerging designers at London Fashion Week.Before launching her label Julia went straight from a designer's position with Alberta Ferreti in Italy to go to Ghana to work on a new collaboration with UK high street giant Topshop, and women's co-operative Global Mamas. Julia's fabric and dress designs were printed and produced by the Global Mamas in Ghana and later sold in Topshop for Spring/summer 2007.  


Since then Julia has continued to work with the batik printer in Ghana and has now formed a new co-operative in Ghana where she has her fabrics printed and dresses produced for her new commercial brand entitled ‘Julia Smith made in Africa'. The first range of the made in Africa line has been exclusively produced for Topshop and launched in the Oxford circus branch for Spring/Summer 2009. Julia has recently expanded the Made in Africa line, and it will be sold to shops around the country from  March 2010. For more info please see the Made in Africa page of our website.

The Julia Smith mainline collections are made in England using only organic or sustainable fabrics that have been ethically sourced. The mainline collection covers a womenswear product range of: dresses for day and evening wear; tailoring; soft separates; and accessories using leftover fabrics.


For the Julia Smith mainline SS 2010 collection please see some images above or email us to request a look book at: sales@juliasmithfashion.co.uk




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Email: sales@juliasmithfashion.co.uk
Tel: 020 7402 4758   Mob: 07949 481 419